One Law Partners, LLC Unveils Brand Film and Revamped Website

One Law Partners, LLC (Co-Managing Partners: Kiwon Yoon and Yujeong Lee) announced on August 18 that it has released a brand film and launched a fully revamped official website as part of its rebranding project commemorating the firm’s 15th anniversary.

The rebranding project was a strategic initiative designed to reflect the firm’s customer-centric values and future-oriented vision. It has been carried out in phases since last year.

As the first step, the firm conducted an internal contest to select a new catchphrase encapsulating One Law Partners, LLC’s philosophy and values: “The One You Need, The One You Trust.” This slogan, which conveys the firm’s commitment to professionalism, innovation, and client trust, has since been applied to business cards, email signatures, and other core communication channels for all attorneys and staff members.

The brand film delivers the firm’s values and message in an emotional and resonant way, visually embodying the essence of the rebranding initiative. The film is available on the front page of the renewed website.

The new website is distinguished by its significantly enhanced customer-centric user experience (UX). A search bar prominently placed on the main page, together with integrated keyword search functionality, allows visitors to easily and quickly find information on legal services. By entering keywords such as “Employment,” “M&A,” or “Regulation,” users can intuitively access information on relevant experts and legal services.